Minimum Advertised Price (MAP) Policy
In order to protect and preserve our brands and the integrity of our products, Select Juice, LLC has implemented a Minimum Advertised Price (MAP) policy which provides the following benefits:
- Maintains brand identity and perceived value
- Promotes fair competition across all channels
- Allows smaller sellers to compete with larger retailers
- Prevents underpricing and protects margins
Therefore, we ask that you agree to abide by the following requirements and restrictions:
- Applies to advertisements in any and all types of media
- Does not apply to any in-store advertising that is displayed only in the store
- Strike-through of the minimum advertised price is prohibited
- This policy does not establish maximum advertised prices
- Does not apply to kegged or poured and served products
Select Juice, LLC ("RIJUICE") is solely responsible for determining whether a violation of the MAP policy has occurred, as well as for determining appropriate consequences and sanctions.
